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Marketing Lessons from a Hooker in Las Vegas
If my history classes in the marketing of a Las Vegas strip club that made you blush, you should stop reading now.
Last week, during my brainstorm music business in Las Vegas, a couple of my clients have decided on a limited service options hotel room with a catering service does not provide, if you know what I mean. And while the subject titalating some there are some good marketing lessons to play.
This kind I mean specifically requested a service after seeing an ad in one of the entertainment guides. Within an hour, his "date" arrived.
The first thing he said, was to discuss the price. $ 1000 for everything.
When this was not an option, given the opportunity to obtain a dance for $ 100 … and that is all I had with a upsell, which was about $ 300.
Lesson One … People buy based on emotion. After sampling of the services, he wanted more and was able to justify the price.
And she has another thing I thought was a great … He recalled a few days! It did not take place in the offer, but I'm sure there are people who do.
Second Lesson … It is easier to sell to an existing customer, which is new.
This lady is probably thousands of dollars each year with only a few follow up calls. And you can do the same
About the Author
Millionaire Real Estate Club 1212-08: Las Vegas Investment
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